Can Pumpkin Spice Inform Real Estate?

Fulton Grace Realty

This season commences with the flavor everyone seemingly loves or loves to diss, especially as its annual resurgence creeps earlier and earlier. We’re of course talking about pumpkin spice, which dominates the drink sphere.

According to market research, consumers will go out of their way for a pumpkin spice latte, the liquid ode to fall. This year, coffee empire Starbucks got creative with their unveiling, teasing thousands of fans with an early “PSL hatch” via Facebook Live. The beverage has, as of September 5th, officially resurfaced for another cozy go around.

With 182 “Chicago” locations, opportunities to secure your own Starbucks’ PSL abounds. It’s no surprise that The Loop, an epicenter of business, culture, commerce, and transit, harvests a majority of these opportunities.

Screen Shot 2017-09-06 at 11.46.44 AM PSL swarms The Loop | Socrata

Still, the Bucktown area, for example, offers 4 spots to secure the specialty latte within .8 miles of each other.

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